AMC Theatres
The Sanctuary of Cinema
Print, OOH
Problem: All movie theaters are pretty much the same. Same movies, same snacks, same prices. Establishing a brand identity in this marketplace is challenging, but what better way than highlighting the ritualistic experience of a night at the movies.
Solution: An in-theater and outdoor stunt that turns AMC Theatres across the country into the Sanctuary of Cinema by comparing the ritualistic movie experience to religion.
Result: A stunt worth talking about—by creating the fully immersive and interactive experience, customers can actually share the truly unique Sanctuary of Cinema to their friends on social media.
Awards: 2018 Silver Addy Winner, Chicago, IL.
