T-Mobile Tuesday
Get Thanked
ux/ui design
Problem: Cellular providers tend to see their customers as numbers. Customers feel like these companies are just trying to rip them off. Not a great relationship. T-Mobile wanted to give back to their customers and show them some love for picking T-Mobile over Verizon or ATT&T.
Solution: T-Mobile Tuesday, a loyalty program that actually works! T-Mobile partners with big-time brands and gives their customer free stuff every Tuesday.
Result: T-Mobile Tuesday became the #1 loyalty app in America. When first launched, it surpassed Facebook on the Apple App Store and currently has 2.6 million weekly users.
Awards: 2018 Pro Award - Best Digital Campaign; 2018 Gold Smarties Award - Promotion; 2018 Silver Smarties Award - Relationship Building/ CRM; Bronze Smarties Award - Mobile App; 2018 Silver W3 Award - Business for Mobile Sites & Apps; 2018 Silver W3 Award - Integrated Mobile Experience; 2018 Silver W3 Award - Best Practices for Mobile Sites; 2018 Silver W3 Award - Mobile Advertising; 2018 Silver Reggie Winner - Best Digital & Mobile Marketing Campaign; 2018 Bronze Reggie Winner - Best Relationship/Loyalty Campaign
